New TV Technology 2. Ever since Netflix started streaming movie titles back in 2. DVD and Blu- Ray.

It’s now been more than a decade, and the humble DVD is still around. In fact, it took until 2. DVDs – so it may be yet another full decade before the DVD/Blu- Ray finally die out. Here’s what needs to happen between now and then for that scenario to happen: Economic incentives need to shift to make the DVD unprofitable.

There are several reasons why the DVD continues to hang around, but the primary one has to do with economic incentives. In short, if people are still making money from the sales of DVD titles, then there will be an economic incentive to keep them around.

While it’s nice to think of technological progress as following a nice, upward sloping curve, the reality is that no technology really ever dies off immediately. Just as every new technology has “early adopters” who champion the technology and help to take it mainstream, it’s also the case that every technology has middle and late adopters who are less willing to let go of the technology once they finally embrace it. To understand the economic incentives at work, consider the example of Apple. This is the company that, together with the likes of Netflix and Hulu, helped to pioneer the idea of streaming video as a viable economic model. Using the i. Tunes store, people could suddenly buy and rent without the need for a physical DVD or Blu- Ray. And to hammer home that point, Apple no longer makes digital devices with a built- in DVD drive. Your Apple Mac. Book doesn’t have one any more, and your i.

Pad certainly doesn’t. So even if you wanted to watch a DVD with Apple, you can’t – unless you want to invest in all kinds of workaround solutions. Here’s the thing: Apple doesn’t make money from the sale of physical DVDs, so it is doing everything in its power to take away DVDs from people who might buy them. The major studios still make money – DVDs have been the traditional way that they “monetize” a movie once it’s out of the cinema. And big- box retailers like Walmart and Target make money from DVD sales. For them, it’s really just a matter of how much the floor space to display them costs, so they’ll only stock the most popular titles (i.

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Most obviously, have you ever had a stream just stop right in the middle? Have you ever had “buffering” problems, where a video stream starts and stops, over and over and over again? That’s not the optimal viewing experience, to say the least. While companies like Netflix are working on new approaches to improve the overall streaming experience – even if you have a lousy Wi- Fi connection, your Netflix stream will still look good – the fact remains that the physical DVD/Blu- Ray experience is just as good, if not better.

Stick in the DVD, hit play, and you’re good to go. Wi- Fi needs to become ubiquitous for streaming to take over. Think about all the times when you use a physical DVD or Blu- ray. Odds are, it’s when Internet access is either hard to find or spotty in quality. For example, consider the typical family vacation. You’re in a car, train, or airplane and you probably don’t have Wi- Fi access there.

And, if you’re at an airport or hotel, you might have to pay to get a Wi- Fi signal, and even then, the signal might be so weak and so slow that your video streaming experience is terrible. That’s why many seasoned travelers (including parents with small kids) like to pack along a few physical DVDs, just in case.

It’s just so much easier to insert a DVD into a DVD player and hand it to the kids. That means you don’t have to worry about streaming access on the go. But this, too, is changing. Wireless networks are now merging with Wi- Fi networks, making it possible for people to stream more content without busting their data plans.

In some cases, users are automatically shifting from wireless to Wi- Fi when they are out and about, just so they don’t have to worry about data caps. But that, too, brings us back to the first problem: economic incentives. If you’re routinely streaming 4.

K movies and having to pay for data charges, are you really going to keep on streaming them? No way, you’re going to hunt for a workaround.

And the physical DVD is just very convenient – at least for now. Old analog era habits need to finally die out.

Most people above the age of 4. They prefer hardcover books to e- books delivered to their.

Amazon Kindle. They prefer print magazines and newspapers to online websites. Download Dvd Movie Neighbors 2 (2016) there. And they prefer the physical DVD to streaming video. And those habits are pretty ingrained, especially if you love movies. Remember when you used to hang out at the corner Blockbuster on a Friday night and check out all the movies available to rent? Or when you used to chat with your video store clerk who knew all the cool titles and foreign movies? There’s a whole culture around analog – and it’s so retro that it’s become downright hipster.

People still love vinyl records, especially all the cool kids in Brooklyn. And hipsters love to celebrate VHS tapes and all the original video arcade games.

Those habits have to finally die out if the DVD is going to die out. And it may take another decade for that to happen.**The important point to keep in mind is that we’ve now reached an inflection point.

DVDs. That’s huge – it means we’ve reached a point of no return for the DVD. And the whole film distribution model – in which a film would play at a movie theater, make as much money as possible at the box office, and then go to DVD or Blu- Ray – is being disrupted. When Amazon or Netflix commit to new content, it’s rarely the case that those films appear in the cinema. They go “straight to Netflix,” the way that really bad B- movies from the 1. DVD” if they weren’t good enough. So let’s hold off a bit on writing the death sentence for the DVD and Blu- Ray. As long as annual sales of these physical discs are still making people money, there’s not a complete incentive to get rid of them.

And as long as the Internet is not ubiquitous, and people worry about “bad streams,” then some people would prefer just to have a physical object in their hands. And, as we’ve seen, cultural habits take a while to die also – it can sometimes take an entire generation. It’s clear that Amazon and Netflix want the DVD to die. When it does, they’ll make more money than ever before, so can you fault them? So let’s give the DVD at least another 1.

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